Competing Successfully at Career Fairs

Standing out at a Job Fair can make a difference in your job hunt. Job Fairs are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Job Faire in early 2010, 10 companies as showing up, and Dice has 82 job faires scheduled for this year across the States.

How do you rise above the crowd at a Job Faire? The contention can be significant, but you can help yourself leap out from the gang with early planning. At AA-Careers, we have a straight-forward six-step process to prepare. Planning to go? Here’s how to prepare:

First, investigate the companies that are going and pick your targets. Use the World Wide Web to check out the companies that are there ahead of time. Go to their websites and see if they have their jobs posted. Pick a moderate number to target, and get ready to spend up to an hour researching each one. It’s hard to do more than nine in a day, and four or five is a much more reasonable target. For each company, you want to know: recent news, key product lines, and contacts you know. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring manager is looking for. Create a mapping of your accomplishments and skills to the prerequisites of the job. Make the language match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘brief sales pitch’ for each potential organization/position combination. Write down a 90 second ‘thumbnail’ that you can repeat verbally describing why you are a fantastic prospect for that position. You’ll use this in your resume and when you meet the company at the job kiosk.

Fourth, modify your resume for each position. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be very easy to see that you’re a fit based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be fittingly groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a intelligibly labeled folder. Keep them in a light briefcase or folio.

Remember to smile, and good hunting!

Get this! Plenty of Actionable Notes Relating to Adwords Miracle Review

In essence affliliate marketing resembles e-bay. Different items are featured on your web site in return, you receive a commission from every lead. There’s much less work, very few overheads, it works whilst you rest, and it’s easy to master. The first step you have to take is to make a choice as to what merchandise or area most suits you. A method of doing this is, find out what specific solutions to a given problem a particular group of people are looking for, and which solutions are available to assist them. An effective method of accomplishing this task is to find specific sets of long tail keywords; by and large customers look for these less, even so a higher percentage of these convert to a sale.

These important keywords can be obtained by using Micro Niche Finder or or a a similar program. Data gathered from this program or other applications or software packages gives you a listing of associated terms allowing you to obtain a great listing in an internet search and bring in traffic.

Additional information is supplied by the program, such as the number of searches each word or phrase gets, precisely how many different web sites use those keywords, and inforamtion on the competition too. Last but not least, Micro Niche Finder information can identify desirable domains, aid you in putting together your internet site, and draw attention to the greatest sales opportunities. Building a site is the next step; however there are still essential things to do. Getting a great performance on the search engines requires the optimization of your site. Products such as SEO Elite will make this simpler. This computer program analyzes the sites of the competition and will offer you advice on exactly what you should do to get a good placing in the search engine listings. With applications like SEO Elite, information provided by the software package advises you on links, the most profitable keywords, and information on where to submit articles. Succinctly, the data created are the same kind of data you might get if you consult a skilled SEO professional. When you know which niche you want to concentrate on, set up your advertising, and your web site has been constructed, then all you need to do is decidedly advance your search engine rankings. Money will roll in without a lot of effort and you will question why you doubted that affiliate marketing could be a success for you!

A Great Tip for You regarding Beating Adwords Customer Comments

This type of marketing resembles an auction. You promote the merchandise on your internet site for this, every last purchase or enquiry brings in money. It isn’t nearly as much effort, very few overheads, it works 24 hours a day, and even better, it’s comparatively simple to pick up. First of all, you must make a choice as to precisely which area you wish to work in. A method of doing this is, you need to find out solutions to problems a particular market segment is suffering from, and then what solutions will assist them. An effective method of doing this is to look for unique highly drilled down longtail keywords or phrases; there are less internet searches for these generally, even so they convert far more. These important keywords can be obtained by using Micro Niche Finder or software like it. Data collected by Micro Niche Finder or analogous applications or services results in related terms in an extensive list format allowing you to get a high ranking in an internet search and generate traffic. Additional data is also accessible by the program, for to illustrate search frequency, precisely how many different internet sites who use those keywords, even competitor information. Lastly, Micro Niche Finder information can help determine desirable domains, assist you in putting together your website, and also draw your attention to suitable products for you to sell. Putting together a website is next; however it will take a bit more than just that. You will need to optimize your web site to better your performance on the search engines. Products such as SEO Elite can make this simple. Your competitors’ web sites are analyzed by the software package which then provides advice on how to better search engine rankings.

With applications like SEO Elite, info supplied by the application suggests where to find links, which words or phrases to concentrate on, and an extensive listing of article submission web sites to use. Briefly, SEO Elite information is the same sort of information you may get when you confer with a skilled SEO professional. Once you have discovered which market sector you’d like to concentrate on, set up some product promotion, and your web site is finished, then all you need to do is efficiently elevate your search results. Earnings will roll in without too much effort and question why you doubted that affiliate marketing would be a success for you!

Employee Safety Survey Questions

An idea to help increase your earnings from surveys would be to have a different email account for all the survey companies you work for. A separate email can keep your offers apart from your personal emails and prevent them from accidental deletion or losing sight of them. Getting Employee Safety Survey Questions is simple. The sales page talks about companies like Miller and Coca-Cola who both tried to invent colorless beverages in their desired market, read on more about Employee Safety Survey Questions. Two: You can do them without leaving home to do it. Also see Survey Results Weekend Students. You may be wondering how does this all work? Many large companies pay you to take surveys so they can ensure that they offer the best product or service to the market place.

If we told you that it’s possible to make $250 an hour what would you say? Something like, “Yea, right.” Hey, it’s perfectly understandable and to be quite honest it was the first thing we thought of when the Get Cash For Surveys review came across our desk. Once you hit the website the very first thing you see is, “You can earn up to $250 an hour taking surveys online.” Read on to find out more about Employee Safety Survey Questions. Is it really possible to earn extra income. Find out more about Employee Safety Survey Questions and Survey Results Weekend Students. Large forums are thirty time better when you are looking for high paying survey sites to complete surveys for cash.
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In Sales The Biggest Rolodex Wins

How many names do you have in your business Rolodex? ______

If you respond the way most salespeople do - you’ll estimate 200, 400, 700, 1,000 etc.

Remember this, if your answer ended with a zero - you don’t really know, do you?

Your Rolodex, or contact management system, is one of your most important business assets. Not using it properly is a huge mistake and a big liability for you.

Here are several ways to build your Rolodex.

1. First, get rid of your paper planners. This is 2004. Invest in an account management or data base management software. Check out ACT or File Maker Pro.

2. While you’re getting rid of your paper planners you may want to invest in a good PDA like Palm or one of their competitors.

3. Don’t treat anyone anonymously. Today’s assistant could be tomorrow’s decision-maker.

4. When adding contact information be sure you get all of it including:

Name
Company Name
Street Address
City, State ZIP
Telephone number + extension
Voice mail number
Fax number
E-mail address
Web site

Special interests

Once you begin to build your data base (Rolodex) use it to promote your company, your products, and yourself. The more your customers and prospects hear from you the more they’ll buy from you.

Building your Rolodex is the ultimate in networking. Networking isn’t easy, but it is very important. If networking was easy it would be called neteasying.

Building your Rolodex takes time and will pay big dividends for you.

How many names did you add to your Rolodex today?

Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 266-1268 or by visiting his website: http://www.meisenheimer.com

How To Bring A Call Script To Life

In a recent article I explained that scripting conversations is inescapable, inevitable. You’ll either use one unconsciously, from memory, or explicitly, having written it down.

Presuming you write it down, which is a really good idea, you can now focus on improving your delivery, your vocal nuances, so it doesn’t sound artificial.

If you ask most tele-reps why they don’t like scripts, they’ll respond that they don’t want to sound canned, believing that one naturally follows from the other.

Not true.

A few years ago, actor James Earl Jones did a radio commercial for a restaurant chain. He simply read from its menu, using his wonderful training to make each item sound stupendous. (As you know, Mr. Jones is the deep, resonant, Darth Vader voice in “Star Wars.”)

The ad proved that it isn’t what you say, i.e. the quality of your script, that alone determines your impact. Performing it well, bringing it to life, is just as important.

So, here are some quick pointers on script reading that actors will also appreciate when they go to auditions for cold readings:

(1) Read the script one phrase at a time; not one word at a time.

When we speak spontaneously, in everyday conversations, we use phrases, and express them as entire units. Stopping to utter words as individual units slows us down and makes our language sound stilted.

(2) Breathe in the middle of a phrase, not at the end.

Again, when we speak spontaneously, we breathe in the middle of ideas. By breathing only at the end, you signal that you are reading, and your listener will discount what you’re saying as contrived.

(3) Vary your tones.

Poor script readers sound mono-tonal, and this is generally artificial, unless we’re genuine geeks or police dispatchers who follow a cultural code in restricting their voices to narrow ranges.
Let your voice rise and fall, from high to low, and from soft to louder. This is what we do in everyday conversation, so let’s carry it over to reading scripts.

(4) Get over the fact that the script’s language isn’t your everyday language.

It’s better, crafted for persuasion, not chitchat or recreational conversation. So, you didn’t write it, no big deal. You can still make it yours by repeating it and by making it sound spontaneous. In fact, once you’ve said it 100 times, it will seem second nature to you.

These are some of the ways in which you can tackle the task of making a script come to life. Remember, real professionals do this, whether they’re Broadway actors or your favorite classroom teachers.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

3 Hot Ways To Crank Up Your Sales

1) QUICK FOLLOW-UPS

When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for another product you sell. You can be more subtle including the offer within your signature file.

Another way is to take your customer to a “thank you” web page right after they order. You should thank them for their order and next begin to tell them about another product you sell. You could also include a picture or graphic of your product.

2) UPSELL ADD-ONS

You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

Besides upselling on your order pages, you could give them a choice of a basic or deluxe edition of your product right in your sales letter. Your deluxe edition would include add-on products with a higher price.

3) REBATES FOR SALES

Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

An additional option would be to give your customer a rebate on one of their products if they would buy two extra products. This type of rebate can double your sales.

QUICK READ SUMMARY

1. Follow-up with customers to sell extra products using “thank you” e-mails and web pages.

2. Upsell to your prospects with differently priced packages and product add-ons.

3. Give your customers rebates for their purchases when they buy extra products and give referrals.

About The Author

Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly “Your Business” Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

Selling Like A Marine; Improvise-Adapt-Overcome

Improvise- Adapt- Overcome

This famous United States Marine Corps slogan reminds me of the technique many sales people use to make their sales calls. In the Sales Skills training module offered at P2S, we have found that most sales people do not pre-call plan. All too often, salespeople fail in this very important step in the selling process. Pre-call planning will insure you are prepared to “make the sale.” The Partnering To Success process helps sales people become more effective by focusing on improving one particular element of their selling process, like pre-call planning, to increase sales. Then they can Partner and sell like a Marine!

IMPROVISE

The American Heritage Dictionary defines improvise as “to make or provide from available materials, or perform with little or no preparation”. Many sales people go into the call with minimal preparation. They generally know what they want to accomplish but have no clearly defined plan of how to get there. The more complete and comprehensive the pre-call plan, the less improvisation needs to take place. True sales professionals can improvise with the best, but they don’t do it very often because they follow their plan.

ADAPT

To adapt means “to adjust or conform; to make suitable to or fit for a specific use or situation”. It is widely known that effective sales people only need to offer 3 or 4 features and benefits to satisfy the customer’s needs. The trick, however, is to hit on the “relevant” F&B’s. In your pre-call planning, you will predict which product or service features will most likely motivate the customer to make a purchase. However, as the customer answers your professional probing questions, new needs are uncovered and the sales person must adapt. As their needs are revealed, the relevancy of the F&B’s may change. Clearly understanding the needs of your customer will help you adapt the portfolio of products and services of your company, into unique, satisfying solutions.

OVERCOME

The meaning of overcome is very simple. It simply means to prevail over or conquer. Sales professionals need to overcome every customer concern in the sales process. All too often, sales people answer the first “no” then go for the “close”. For many salespeople, if the customer makes any purchase the sales call is done. Being approachable and overcoming customer objections by correcting any misunderstandings, questions, or concerns will lead to greater customer satisfaction. However, if the customer is not totally satisfied, they will never grow into the loyal, dedicated customer we all need and want. Overcoming EVERY customer concern is the “mission” for all quality salespeople.

Effective sales people improvise very little. They do however; adapt their style and features and benefits to fit each specific customer. By anticipating and asking questions, they overcome all customer concerns. Assist a fellow sales person to pre-call plan more and improvise less, adapt to the customer needs, and overcome all customer concerns through Partnering To Success.